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Market to the right people this holiday season or your business will get a...
Time to get the ball rolling on your holiday marketing. Studies show it's crucial to market differently to each demographic for the furthest reach. The post Market to the right people this holiday...
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Study: Digital buyers still prefer shopping in-store
Despite the ease of online shopping with endless choices and items magically appearing at your door, most consumers still prefer purchasing items in-store. The post Study: Digital buyers still prefer...
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Rent The Runway now has its own line – and there’s already controversy...
Rent the Runway, the startup that allows customers to rent high-end designs, has been in hot water before. They've recently launched their own line and there is already controversy surrounding it. The...
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Rent the Runway dresses showing up in stores – so much for “online exclusive”
The whistle has been blown. Rent the Runway's new "online exclusive" clothing line can be bought in stores (under a different label) (for way cheaper). The post Rent the Runway dresses showing up in...
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Clothing retailer, Everlane lets shoppers choose their price, cashes in on guilt
Everlane, a clothing retailer, is letting their customers "name their price" on certain items. Customers choose from the lowest (basic cost of the item), to the highest range (giving back to their...
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Finally some good news for JCPenney
JCPenney has been struggling for a long while - until now? It's sales are positive for the first time in a long time, and even more amazing - during a time when most apparel companies reported negative...
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Shoppers are seeking experiences, not things (how retailers are adapting)
Retailers closed out 2015 with weak sales. This decline can’t entirely be attributed to a weary post-recession climate. It seems shoppers are opting to spend their money on experiences such as a...
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The role of fathers is shifting, so take note marketers
Millennials are changing the way America works and plays. It’s no surprise that the role of motherhood is changing, but what is often overlooked is who is picking up that slack. The post The role of...
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Don’t go ecommerce only just yet, Gen Z still wants tangible stores
Hang on to that storefront Despite the increasing popularity of ecommerce, and of internet-based small businesses, most consumers still think it’s important for a brand to have a brick-and-mortar...
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Retail continues sharp decline, is this the beginning of the end?
If the recent financial reports of several major apparel retailers and department stores are any indication, retailers are having a hard time of it. The post Retail continues sharp decline, is this the...
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It’s not just millennials – Americans straight up aren’t buying stuff anymore
(BUSINESS NEWS) What’s causing this shift, and how can you take advantage? The post It’s not just millennials – Americans straight up aren’t buying stuff anymore appeared first on The American Genius.
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New stats on what’s driving consumer purchases
(MARKETING NEWS) Studies show statistics on the influence that social media channels have on consumerism. The post New stats on what’s driving consumer purchases appeared first on The American Genius.
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Is interest in Black Friday trending up or down in 2016?
(MARKETING NEWS) Ahhh, Thanksgiving. A time for American consumers to focus on buying more crap for cheaper prices. Is the internet pumped or fatigued about Black Friday? The post Is interest in Black...
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Spotting dangerous imposter retail apps popping up in time for the holidays
(BUSINESS NEWS) 'Tis the season for scamming. It looks like there are already apps popping up that trick even the tech savvy. Let's discuss how to spot 'em. The post Spotting dangerous imposter retail...
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Google will show you how busy a store is in real time before you go
(TECH NEWS) This is a fantastic value add for Google services in general, and a straight-up blessing from your deity of choice for the holidays. The post Google will show you how busy a store is in...
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Patagonia quintupled Black Friday profits this year, it all went to charity
(BUSINESS NEWS) Patagonia wanted to help their customers give to the planet this year, instead of dumping a lump of coal in her stocking like we normally do. The post Patagonia quintupled Black Friday...
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11 Tech gadgets NOT to buy this holiday season
(TECH NEWS) Save yourself some money and frustration this holiday season with our what NOT to buy tech guide. The post 11 Tech gadgets NOT to buy this holiday season appeared first on The American...
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Top 15 tech toys to buy this holiday #roundup
(TECH NEWS) There’s nothing like the impending doom of the holiday gift-giving season to keep us up to date on all the coolest new tech. The post Top 15 tech toys to buy this holiday #roundup appeared...
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Target store experiments with offering “quiet hours” for autistic shoppers
(BUSINESS NEWS) Target may have just proved once and for all that a push for inclusivity is about more than raking in the cash. The post Target store experiments with offering “quiet hours” for...
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Best Buy employees surprise teen who visited the store every day with a...
(BUSINESS NEWS) After noticing the same young man coming in to the Best Buy every day, the employees banded together to buy him an amazing gift. The post Best Buy employees surprise teen who visited...
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Big retailers have been lying to you about “sales,” now they’re in trouble
(BUSINESS NEWS) Retailers have tried creative sales, and some methods have been the source of lawsuits, another of which is making national waves. The post Big retailers have been lying to you about...
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Could Amazon sell their tech to grocers instead of killing yet another industry?
(EDITORIAL) Amazon is innovating at an impressive clip, but isn't there a superior alternative to trying to crush every business on the planet? The post Could Amazon sell their tech to grocers instead...
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Don’t count on your Amazon order making it in time for Santa
(BUSINESS NEWS) If you're counting on Amazon for this year's gifts, they might not arrive on time - here's what's going on behind the scenes. The post Don’t count on your Amazon order making it in time...
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Society expects consumerism and minimalism, causing a conflict
(OPINION) Minimalism and consumerism is in conflict with many Americans today. Our culture expects both, particularly the millennial generation, and the conflict causes feelings of inadequacy in so...
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Wet Seal is no more – are malls becoming ghost towns?
(BUSINESS NEWS) For everyone who forgot about Wet Seal, you're not alone. A lot of former mall favorites are closing their doors. The death of retail has been sharp and swift. Can anything save it? The...
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Is online shopping getting a QVC style makeover?
(MARKETING) A new startup has begun beta testing its new online shopping checkout system that is sure to save you time and return shipping labels. The post Is online shopping getting a QVC style...
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J. Crew no longer likes the view looking down their nose
(BUSINESS NEWS) J. Crew is trying to re-direct their initial business plan of elitism and go more towards approachable. The post J. Crew no longer likes the view looking down their nose appeared first...
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Don’t let the name fool you, Old Navy is killin’ it with the new trends
(BUSINESS NEWS) The Gap Inc. just released their earnings and are proving to the world that they still have a dog in the retail fight. The post Don’t let the name fool you, Old Navy is killin’ it with...
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These stores refuse to start Black Friday early
(BUSINESS NEWS) There is a rising trend of stores being pressured to open their doors earlier and earlier each holiday weekend but these companies refuse. The post These stores refuse to start Black...
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Will shopping for that luxury item actually lower your quality of life?
(EDITORIAL) Want to buy yourself a pick-me-up? Have you thought of all the ramifications of that purchase? Try to avoid splurging on it. The post Will shopping for that luxury item actually lower your...
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